Digital
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Digital
24/7 Real Media Integrates Marketing With Chinese Search Engine
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
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Digital
Online Shopping Holds Greater Appeal for Social Network Site Visitors
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.
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Digital
Interactive Spending to Reach $61 Billion, Says Forrester
Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.
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Digital
EachNet, a Chinese Online Auctioneer, Taps Epsilon
EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.’s Epsilon International division to provide permission-based e-mail marketing systems.
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Digital
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme.
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Digital
Web Marketing Is Cozy Fit for Warm Biscuit
In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children’s bedding products designed in what she terms the “vintage” style.
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Digital
Company Markets Upscale Care Packages
Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com
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Digital
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.
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Digital
Joining the Conversation: How Agencies View Social Media
Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.
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Digital
YouTube, HP Ask What Video Makers Want to Say
(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.