Digital

• Digital

  HotChalk Ad Network Targets Parents and Teachers

  HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

• Digital

  ValueClick Study: Ad Networks Outperform Automotive Sites

  Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

• Digital

  ShopWiki Names Cumming CEO

  ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer.

• Digital

  How to Keep Your Edge

  Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

• Digital

  Create a Community

  These days there’s a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting

• Digital

  The Online Gate Is Open

  Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

• Digital

  Do You Do It?

  A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.

• Digital

  HAVE FAITH

  Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.

• Digital

  Fair Issac and Think Partnership Jointly Combat Click Fraud

  Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud.

• Digital

  Marketing to Facebook Users

  An understanding of how Facebook is structured and how it can be used provides a range of options for relationship marketers looking to tap into its huge user base and find ways to deepen their company’s relationships with customers. Click here to find out how you can adapt your social networking strategy to Facebook.