Digital
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Digital
Community With Characters
If you love or chances are you’ve visited one of the endless Web sites devoted to the shows. Perhaps you’ve even blogged about what might happen next
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Digital
PRIMARY CARE
A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer
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Digital
Holiday Online Shopping Traffic Booms
InterActiveCorp, Walmart, Amazon, Target and Best Buy generated some of the heaviest online shopping traffic on Thanksgiving and “Black Friday,” based on figures released by online marketing research firms.
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Digital
Online Lead Generator Yodle Receives $12 Million Investment
Yodle Inc., a lead generation and online advertising services firm, plans to use a $12 million investment it received from the venture capital firm Draper Fisher Jurvetson to finance its expansion.
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Digital
Top Ten: Marketing Ideas To Consider in 2008
Few marketing programs completely fulfill one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
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Digital
Montgomery Ward Enhances Web Site
Montgomery Ward has revamped its Web site. New functions now allow customers to search more than 50,000 items by price, color, special discounts and other criteria.
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Digital
What Should You Do? Legal Advice About User Content
(Promo) “Who’s in Control?” was the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.
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Digital
Avoid Social Faux Pas: Communicating in the New World
Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.
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Digital
AOL Introduces New Ticker Advertising Format for Internet Videos
America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.