Digital
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Digital
Britain Imposes Internet Media Regulations
Big changes are afoot concerning advertising and marketing regulations in the United Kingdom, including some associated with e-mail, blogs and social networking Web sites.
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Digital
Google Laying Off 300 at DoubleClick, Selling Performics
Google is laying off about 300 DoubleClick employees and is selling its Performics
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Digital
Engauge Acquires Spunlogic
Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency
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Digital
MarketTools Buys CustomerSat
MarketTools Inc., an online market research firm, has bought CustomerSat, a provider of enterprise feedback management, for an undisclosed sum.
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Digital
Engage ‘Em
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re
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Digital
Industrial Strength
ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.
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Digital
Social Strategizing
If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon
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Digital
Online Newspaper Ad Spending Soars, Print Plunges: NAA
Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday.
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Digital
Digital Directions: A Road Map for an Uncertain Economy
Has the economy caused you to tighten your purse strings? Then it’s time to consider an increase in digital marketing. Here are some budget-friendly ideas to keep ahead of the competition.
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Digital
Digital Media Issues: What to Watch in 2008
Consumer behavior is shifting. The merger and acquisition market is active. Media budgets are shifting dollars online. All this adds up to a time of rapid change for digital marketers. Here’s 10 important online issues to consider this year