Digital
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Digital
Mobile Marketing Makes Its Move
Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.
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Digital
Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster
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Digital
Stupid Ad Watch: Best Contextual Link Ever
Stories of contextual advertising gone bad abound on the Internet, an ad for Samsonite at the bottom of a New York Post piece about a chopped-up body found in a suitcase being arguably the most famous example
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Digital
Twitter’s Growing, But Is It a Marketing Tool?
The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance
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Digital
Heroic Promotions
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including
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Digital
Don’t Ignore the Sales Funnel
Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.
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Digital
Quick Twitter Tips from Guy Kawasaki
Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns
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Digital
Mobile: Did You Know….Web Access is Up?
Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide
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Digital
Carnival and Bank of America Go Mobile in Promos
Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five
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Digital
BART Tests Fare/Meal Mobile Deal
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month