Digital
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MarTech
A Content Marketing Refresh in 13 Steps
Thirteen steps to a content refresh of your website that can help boost SEO.
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MarTech
PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
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Events
Forrester Event Trends Report Points to Virtual Formats, Sustainability, Regional Focus
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
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Digital
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
How artificial intelligence can augment—rather than replace—human creativity.
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Acquisition
Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
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Demand Gen
Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
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Digital
Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
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Digital
Metaverse Marketing: Five Issues for Brands to Consider
Several issues marketers should keep in mind while testing out the metaverse.
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Data Driven ROI
Google Postpones Third-Party Cookie Phase-Out to Late 2024
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
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Digital
Checklist: 13 Elements to Build an Effective Media Monetization Strategy
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.