Digital
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Digital
Mobile Marketing Makes Its Move
Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.
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Digital
Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
Marketers have online advertising utterly backward in their thinking, according to Dean Donaldson, digital experience strategist for campaign-management firm Eyeblaster
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Digital
Don’t Ignore the Sales Funnel
Most advertisers are failing to give credit for their campaigns’ success where credit is due, according to a recent study by Microsoft’s Atlas Institute.
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Digital
Web Video: State Farm is There
U.S. Net visitors watched 13.1 billion online videos in Feb. 2009
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Digital
Web: Did You Know…Boomers are Invading Facebook?
Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users
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Digital
BART Tests Fare/Meal Mobile Deal
Hungry public transit riders in San Francisco may soon get help getting to their next fast food fix. The Bay Area Rapid Transit (BART) system ran a four-month
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Digital
Mobile A Sweet Deal for Axe
Chocoholics Know their Craving can Hit Anytime, anywhere, at home or away. That’s why Axe made sure to launch its choco-themed Dark Temptation body spray
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Digital
Heroic Promotions
7-Eleven ran its first promotion with a comic- book-inspired blockbuster X-Men: The Last Stand three years ago. Since then, a string of successes, including
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Digital
Online in Troubled Times
Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability