Digital
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Digital
Search Performance and Pricing Extends to Display and Social Media
Although some valuable ad buys impose requirements for marketers to pay for impressions by the thousand, many display advertising opportunities can now be purchased on a per click or performance basis—and pricing is not their only similarity to search.
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Digital
Integrate Owned, Earned and Paid Media in 2010
With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage.
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Digital
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that
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Digital
Chinese Search Firm Strong In Third Quarter
Baidu, a Chinese-language Internet search firm, pulled in $187.3 million in revenue during third-quarter 2009, a 39.1% jump from what it generated in third-quarter 2008.
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Digital
All A-Twitter
LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It’s safe to say that marketers fall into three categories when it comes
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Digital
Americans Watching More Online Video
According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year
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Digital
The New Real Deal
Last July, Coldwell Banker broke YouTube. They didn’t mean to. But they were uploading agent videos to their new On Location branded channel and added
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Digital
Learn Your Social ABCs
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those
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Digital
WPP Launches Search, Brand Building Research Project
WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company
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Digital
Publishers Leaving Billions on the Table: Rubicon
Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project