Digital
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Digital
Learn Your Social ABCs
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those
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Digital
WPP Launches Search, Brand Building Research Project
WPP has launched a research project designed to qualify the relationship between search engine marketing and brand building. The company
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Digital
Publishers Leaving Billions on the Table: Rubicon
Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project
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Digital
Greenpeace Launches iPhone App
APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile
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Digital
Is An Unclicked Banner a Wasted Effort?
If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,
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Digital
Digital Media and Traditional Media: Will it Blend?
Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn
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Digital
Political Ad Network Debuts
A new online ad network has debuted whose founders claim it can reach people with strong beliefs about certain political issues. However, the targeting comes at a price
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Digital
Firm Testing 30-Second Video Ads Between Page Loads
ShortTail Media announced earlier this week it has partnered with Schematic and Visible Measures to develop a video ad platform that will allow marketers to insert 15- and 30-second television ads between Web site page loads
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Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier…
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Digital
Search Firm LookSmart’s Loss Deepens In First Quarter
Search services and advertising firm LookSmart pulled in $13.3 million during first-quarter 2009, down both from $17.5 million a year earlier