Digital
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Digital
Dashboards Help The Pond Guy Keep its Analytics Head Above Water
A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.
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Digital
What Brand Marketers Should Ask Their Search Agencies
Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small. -
Digital
Retail Website Monetization: Do’s and Don’ts
Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.
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Digital
Using the Four Pillars of Optimization to Recapture Online Market Share
There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.
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Digital
Metrics Shape Become.com’s Keyword Bidding Practices
Within paid search, the Mark Twain quote “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” is especially apt. Consider Become.com, a comparison shopping site which saw one word make a difference when bidding for a profitable paid search term.
“Everybody would like to rank for search terms that have a lot of volume,” says Arpana Tiwari, senior SEO manager at Become.com. “But you have to pick the keywords you can have an impact on in search.”
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Digital
Quidsi Peddles Diapers, Soap and Beauty within Facebook
Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse
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Digital
Boost Results With Actively Managed Search
All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.
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Digital
Choose Holiday Keywords With Care
Many shoppers use Black Friday and Cyber Monday terminology in search, expecting to find aggressive deals. Marketers should plan carefully before incorporating these keywords into their portfolios to avoid incurring unwanted costs and non-converting clicks.
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Digital
2011 Planning: Three Concepts to Kick Start the New Year
It isn’t even quite November yet, but already many if not most brands are finishing up planning for 2011. Here’s three sometimes overlooked concepts that every CMO ought to consider