Digital

• Digital

  Retail Website Monetization: Do’s and Don’ts

  Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

• Digital

  Using the Four Pillars of Optimization to Recapture Online Market Share

  There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.

• Digital

  Metrics Shape Become.com’s Keyword Bidding Practices

  Within paid search, the Mark Twain quote “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” is especially apt. Consider Become.com, a comparison shopping site which saw one word make a difference when bidding for a profitable paid search term.

  “Everybody would like to rank for search terms that have a lot of volume,” says Arpana Tiwari, senior SEO manager at Become.com. “But you have to pick the keywords you can have an impact on in search.”

• Digital

  Quidsi Peddles Diapers, Soap and Beauty within Facebook

  Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse

• Digital

  Boost Results With Actively Managed Search

  All aglow thus far, the 2010 holiday shopping season has delighted a wide range of marketers, but expectations for holiday success vary widely, just like the metrics that have already hit the newswire.

• Digital

  Choose Holiday Keywords With Care

  Many shoppers use Black Friday and Cyber Monday terminology in search, expecting to find aggressive deals. Marketers should plan carefully before incorporating these keywords into their portfolios to avoid incurring unwanted costs and non-converting clicks.

• Digital

  Moneytree Finds All Search Is Local

  Gathering information online about a brand

• Digital

  2011 Planning: Three Concepts to Kick Start the New Year

  It isn’t even quite November yet, but already many if not most brands are finishing up planning for 2011. Here’s three sometimes overlooked concepts that every CMO ought to consider

• Digital

  International Expansion Through Search Engine Marketing

  Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

• Digital

  Why CPG Firms Need a Holistic View of Digital Spending

  CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right.