Digital
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Social
PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.
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Mobile
Marketing-Friendly Features From Apple That Boost Engagement
Features from Apple that can actually boost brand engagement rather than hinder it.
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Engagement
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
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Digital
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Mobile
Three Ways to Drive More ROI From Your Mobile Experience
Key steps to improve mobile product discovery along the customer journey.
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Technology
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
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Data & Analytics
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you’re new to data clean rooms, here are some insights to consider before getting started.
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Digital
Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy
Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.
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Technology
How to Boost SEO Performance With UGC
The benefits and uses for user-generated content to improve a brand’s SEO.