Digital

• Digital

  Optimizing Websites for Global Commerce

  Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.

• Digital

  In Search, Guarding Against the Deadly (and Costly) 404 Error

  Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?

• Digital

  How to Tell If Your Ecommerce Video Is Driving ROI

  Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion

• Digital

  How to Heal Your Site after Google’s Panda Update

  Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”

• Digital

  Time, Budget Are Barriers to Web Testing by Online Retailers: Study

  The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions

• Digital

  Dashboards Help The Pond Guy Keep its Analytics Head Above Water

  A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.

• Digital

  What Brand Marketers Should Ask Their Search Agencies

  Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.

• Digital

  Retail Website Monetization: Do’s and Don’ts

  Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

• Digital

  Using the Four Pillars of Optimization to Recapture Online Market Share

  There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.

• Digital

  Metrics Shape Become.com’s Keyword Bidding Practices

  Within paid search, the Mark Twain quote “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” is especially apt. Consider Become.com, a comparison shopping site which saw one word make a difference when bidding for a profitable paid search term.

  “Everybody would like to rank for search terms that have a lot of volume,” says Arpana Tiwari, senior SEO manager at Become.com. “But you have to pick the keywords you can have an impact on in search.”