Digital
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Digital
Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Digital
Tips For More Targeted Web Ads
Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer
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Digital
Optimizing Websites for Global Commerce
Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.
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Digital
In Search, Guarding Against the Deadly (and Costly) 404 Error
Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?
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Digital
How to Tell If Your Ecommerce Video Is Driving ROI
Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion
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Digital
How to Heal Your Site after Google’s Panda Update
Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”
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Digital
Time, Budget Are Barriers to Web Testing by Online Retailers: Study
The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions
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Digital
Dashboards Help The Pond Guy Keep its Analytics Head Above Water
A lack of data is not some¬thing emarketers today can really complain about. But what they can complain about is data overload, and how difficult it can be to fig¬ure out what data is most useful for their brands—without becom¬ing overwhelmed.
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Digital
What Brand Marketers Should Ask Their Search Agencies
Google considers its search algorithm a rather nimble moving target and makes prominent public mention of the fact that the formula it uses for calculating which pages come out on top in organic search undergoes approximately 500 annual revisions, large and small.