Digital
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Digital
Reebok Easy Tone: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line
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Digital
Snow Day by Rosetta: 2011 IMA Award Winner
Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency
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Digital
Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Digital
Tips For More Targeted Web Ads
Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer
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Digital
Optimizing Websites for Global Commerce
Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.
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Digital
In Search, Guarding Against the Deadly (and Costly) 404 Error
Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?
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Digital
How to Tell If Your Ecommerce Video Is Driving ROI
Ecommerce video is no longer in experimental mode. It has become a mainstream tool for improving the online shopping experience and increasing conversion
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Digital
How to Heal Your Site after Google’s Panda Update
Google’s recent algorithm updates may spell search danger for lots of Web sites beyond “content farms”
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Digital
Time, Budget Are Barriers to Web Testing by Online Retailers: Study
The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions