Digital
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Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
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Digital
DAA’s AdChoice Icon Ads Fall Flat – And Then Some
Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads
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Digital
Reebok Easy Tone: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line
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Digital
Snow Day by Rosetta: 2011 IMA Award Winner
Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency
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Digital
Godiva Search Engine Optimization Ensures Success: 2011 IMA Award Winner
Best Ecommerce Site Launch or Revamp | Heading into the lucrative holiday shopping season, Godiva debuted a new website. Search engine optimization (SEO) was the key to a successful launch, minimal downtime and a user-friendly experience
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Digital
The Missed Opportunity of Branded “How To” Video Marketing
Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as “tax advice” and “tax info” were off the charts, but we could never justify buying ads on this traffic because it was considered …
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Digital
Tips For More Targeted Web Ads
Where marketers once placed online ads by looking at website audiences, they can now get closer to a conversion by segmenting and targeting specific customer