Digital
-
Digital
Your CTO May Hold the Keys to Digital Converged Media
When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.
-
Digital
Top 10 Must-Dos for Loyalty Programs
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
-
Digital
The Three ‘R’s to Successful Customer Loyalty
Reward, recognition and relevance are the keys to a successful loyalty program.
-
Digital
Loyalty Programs: Points To Reject
There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.
-
Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
-
Digital
Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.
-
Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot