Digital
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Digital
Loyalty Programs: Points To Reject
There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Digital
Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.
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Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
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Digital
DAA’s AdChoice Icon Ads Fall Flat – And Then Some
Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads
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Digital
Reebok Easy Tone: 2011 IMA Award Winner
2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line
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Digital
Snow Day by Rosetta: 2011 IMA Award Winner
Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency