Digital
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Digital
Top 10 Must-Dos for Loyalty Programs
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
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Digital
The Three ‘R’s to Successful Customer Loyalty
Reward, recognition and relevance are the keys to a successful loyalty program.
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Digital
Loyalty Programs: Points To Reject
There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Digital
Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.
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Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
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Digital
DAA’s AdChoice Icon Ads Fall Flat – And Then Some
Three new videos from the Digital Advertising Alliance (DAA) seek to inform consumers to the use, value and control of banner ads