Digital
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Digital
How To Create In-House Social Media Celebrities
(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.
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Digital
The Story Behind Kmart’s “Ship My Pants” Video
(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]
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Digital
Branded Videos Have Easier Time Reeling in Viewers
(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]
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Digital
Getting Ready for a New Ecommerce Platform
Post-launch business readiness is a serious issue when implementing a new ecommerce system.
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Digital
Your CTO May Hold the Keys to Digital Converged Media
When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.
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Digital
Top 10 Must-Dos for Loyalty Programs
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
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Digital
The Three ‘R’s to Successful Customer Loyalty
Reward, recognition and relevance are the keys to a successful loyalty program.
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Digital
Loyalty Programs: Points To Reject
There’s more to loyalty marketing than points. The key question is whether loyalty marketing can exist without points at all. The answer? A probably yes — but it won’t be easy.
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Digital
The Digital Toolbox Gets Bigger: CM Interactive Marketing Survey 2012
Asked to identify their biggest problems in digital campaigns, the more than 1,000 respondents to this year’s Chief Marketer interactive marketing survey voiced a broad range of complaints, from not being confident they are using the right platforms to finding the budget resources to implement those tactics.
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Digital
Scion Revs Up: Buzz-worthy Web Content Helps Carmaker Reach New Generation
In preparation for a pair of new model launches this year, Scion transitioned its website to a new HTML-5-based platform, resulting in quicker load times, greater interactivity and more content abilities for the brand.
