Digital

• Digital

  TJX To The Maxx

  Discouraged by disappointing results with banner advertising, since April, TJX Cos. Inc., the Framingham, MA-based parent of off-price retailers T.J.

• Digital

  Writing Web Copy to Suit SEM

  Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

• Digital

  Return on Investment

  With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

• Digital

  Integrated Marketing Makes E-Commerce Profitable

  E-commerce direct marketers who use multi-channel integrated marketing dramatically increase their chances of generating profits and surviving the growing