Digital
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Digital
Overture Signs With Yahoo Japan
Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture
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Digital
Good Web Site Writing Drives SEM Results
Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech
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Digital
Online Searchers Expect Quick Results
Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon
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Digital
Live From AdTech: The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200
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Digital
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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Digital
The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference
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Digital
MyWay Tackles Yahoo With New Campaign
“Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and
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Digital
Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?
The Federal Trade Commission
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Digital
Being Frank About Search Engine Rank
You’re using your favorite search engine, ready to find the most appropriate sites for your needs. You type in your search terms, and up comes a list
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Digital
Pros and Cons of Overture’s Auto Bidding
In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis