Digital
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Data & Analytics
Conversion is Top Priority: Hubspot Report
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.
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Acquisition
How to Capture Airbnb’s Brand Experience Success
The success of Airbnb Experiences focus on three essential principles that can be leveraged by any company to elevate the quality of its own brand experiences.
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Acquisition
Lululemon This is Yoga Marks First Global Brand Campaign
On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
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Digital
Sprint, Microsoft, Experian See Opportunities in AI
Sci-fi fans and marketers can agree that the robots are rising. But the advances of artificial intelligence (AI) are more a boon than an insurgence for the humans involved.
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Digital
2017 Marketing Tech Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.
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Digital
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
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Acquisition
Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother’s Day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.
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Acquisition
Waze App Let’s Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
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Acquisition
OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
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Data & Analytics
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.