Digital
-
Digital
Live from NEMOA: The “Crumb” Theory of Search
Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
-
Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
-
Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
-
Digital
Op-Ed: Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques
-
Digital
Google Acquires Applied Semantics
Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.
-
Digital
Ask Jeeves Taps TBWA/Chiat Day
Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying
-
Digital
Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
-
Digital
Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO
Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted
-
Digital
Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters
About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.
-
Digital
Overture to Buy Norway Firm for $70 Million
Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up