Digital
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Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
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Digital
Op-Ed: Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques
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Digital
Google Acquires Applied Semantics
Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.
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Digital
Ask Jeeves Taps TBWA/Chiat Day
Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying
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Digital
Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO
Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted
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Digital
Live From Search Engines Strategies 2003: It’s About the ROI, Stupid
As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.
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Digital
Sprinks Rolls Out Sponsored Links for Web Sites and E-Newsletters
About.com has introduced two new sponsored-links products through its Sprinks division. ContentSprinks provides links to text-based ads on Web pages.
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Digital
Overture to Buy Norway Firm for $70 Million
Search company Overture Services Inc. plans to buy the Web-search unit of a Norwegian technology company for $70 million and an incentive payment of up
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Digital
Two Web Solutions Combine to Deliver Acquisition and Lifetime Value Costs
Two Web companies have formed an integrated measurement and optimization solution for online marketing. The new product will inform marketers what channel
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Digital
Overture to Pay $140 Million for AltaVista
Overture Services, Inc. will acquire search engine AltaVista Co. for $140 million in cash and stock. Overture provides pay-for-performance search functions