Digital
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Digital
The Search Is On
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
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Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes
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Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
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Digital
Live from NEMOA: The “Crumb” Theory of Search
Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
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Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,
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Digital
Live From Search Engine Strategies 2004: Make Your Landing Page Sell
A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,
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Digital
Op-Ed: Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques
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Digital
Google Acquires Applied Semantics
Google, the Mountain View, CA-based search engine company, has acquired one of its suppliers: Applied Semantics. The financial terms were not disclosed.
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Digital
Ask Jeeves Taps TBWA/Chiat Day
Ask Jeeves Inc., an internet search engine provider, has a awarded its creative/advertising business to TBWA\Chiat\Day in San Francisco and media buying
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Digital
Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO
Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted