Digital

• Digital

  Bringing Street Smarts to Search

  Ellen Siminoff, a member of the execuive team that founded Yahoo!, is bringing Wall Street tactics to paid search.

  The company of which she is now president and CEO, Efficient Frontier, takes its name from the investment concept that underlies the art and science of investment portfolio management—the notion that in any mapping of investment opportunities, there’s a thin line of possibilities that produce maximum return for a pre-set level of risk.

• Digital

  Should I SEM or Should I SEO?

  How do paid search marketing and search engine optimization interlock? When should marketers opt to pay for placement on a search page, and when should they spend their resources on making their existing Web sites more readable to search engine

• Digital

  On the Right Page for Web Indexing

  If you’re a consumer marketer, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your

• Digital

  The Search Is On

  As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

• Digital

  The Psychic Mailman

  Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes

• Digital

  Casing the Competition

  A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization

• Digital

  Live from NEMOA: The “Crumb” Theory of Search

  Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president

• Digital

  US Golf Association Launches New Digital Catalog

  The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,

• Digital

  Live From Search Engine Strategies 2004: Make Your Landing Page Sell

  A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site’s search results dramatically. Hawaii vacations,

• Digital

  Op-Ed: Who Kidnapped My Keyword?

  Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques