Digital
-
Digital
The Right Tools for the Job
If anyone knows remodeling, it’s a construction equipment site. So it’s not surprising that when NorthernTool.com decided to make substantial alterations in their Web presence, they knew enough to reach for the proper tools: automated data feeds and on-site search optimization.
-
Digital
The Wisdom of Socrates’ Words
If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.
-
Digital
Bringing Street Smarts to Search
Ellen Siminoff, a member of the execuive team that founded Yahoo!, is bringing Wall Street tactics to paid search.
The company of which she is now president and CEO, Efficient Frontier, takes its name from the investment concept that underlies the art and science of investment portfolio management—the notion that in any mapping of investment opportunities, there’s a thin line of possibilities that produce maximum return for a pre-set level of risk.
-
Digital
Should I SEM or Should I SEO?
How do paid search marketing and search engine optimization interlock? When should marketers opt to pay for placement on a search page, and when should they spend their resources on making their existing Web sites more readable to search engine
-
Digital
On the Right Page for Web Indexing
If you’re a consumer marketer, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your
-
Digital
The Search Is On
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another
-
Digital
The Psychic Mailman
Imagine how much more powerful catalog distribution would be if you could employ a psychic mailman to wait outside the doors of your best customers’ homes
-
Digital
Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
-
Digital
Live from NEMOA: The “Crumb” Theory of Search
Search marketing can be a “crumby” business. But that’s a positive, not a negative, according to consultant Alan Rimm-Kaufman, president
-
Digital
US Golf Association Launches New Digital Catalog
The United States Golf Association (USGA) has launched a new online digital version of its new spring 2004 catalog Monday. The site, http://www.usgacatalog.com,