Digital
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Acquisition
How to Unleash the Power of Storytelling in Marketing
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
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Acquisition
2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
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Demand Gen
Creating Content to Make Your Brand Pop: Webinar
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.
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Acquisition
How to Use Instagram for Customer Service
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
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Acquisition
The Oreo Wonder Vault Surprises Contest Entrants
The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.
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Acquisition
How to Implement a Hyperlocal Social Media Strategy
Tips to get in front of consumers using a hyperlocal social media strategy.
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Data & Analytics
Data Lets Electronic Arts Put Players First
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
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Acquisition
Hollister Launches Docu-Series on AwesomenessTV
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
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Acquisition
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Acquisition
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.