Digital

• Digital

  Google, Defender of the Faith

  Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

• Digital

  Cybergolf Search Helps Golfers Find Their Swing

  Here’s how you discover a new vertical search category:

  * Find motivated seekers.

  * Find motivated marketers.

  * Develop a tool/ portal/ engine that brings the two together easily.

  And that’s it. You’re done.

• Digital

  Search Will Party On

  If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has already seen.

• Digital

  Spam-Free Search

  It seems that whenever one logs on, the bombardment begins — unsavory content, dubious offers, unscrupulous operators, and in-your-face interruption marketing. So whether you’re marketing by e-mail, discussion boards, blogs, or search engines, it’s critical that you as a legitimate marketer dissociate yourself from the rising tide of spam

• Digital

  Cookies and the Deletion Dilemma

  A March report from JupiterResearch has triggered something of a tumult in the industries that rely on Web metrics with its findings that one of the key tools for measuring Web traffic may be much less reliable than previously thought.

• Digital

  American Greetings’ House of E-Cards

  The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect.

• Digital

  Search Begins Early, Brands Come Late

  When it comes to search engine marketing, it’s not all about the brand. In fact, according to a new DoubleClick/comScore study, it’s only one-quarter to one-fifth about the brand.

• Digital

  Microsoft Takes Aim at Pay-Per-Click

  Google and Yahoo were put on notice last week that the paid advertising search is set to become a three-horse race. Microsoft hosted a meeting for advertisers at its Redmond, WA, headquarters to unveil its own proprietary platform for linking pay-per-click ads to search results and other Web pages. And although the launch announcement made all the right nods to peaceful coexistence and the importance of MSN

• Digital

  American Greetings’ House of E-Cards

  The Internet has done a lot to change both Americans

• Digital

  SEM Beefs Up Online Sales for Omaha Steaks

  You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation’s restaurants by train in 1917. When freezer technology reached the required level of development following World War Two, the company—now Omaha Steaks International—switched from the rails to the mails and started marketing its products directly to home consumers.