Digital
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Digital
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
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Acquisition
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
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Acquisition
How Performance Creative Can Lift Your Digital Marketing ROI
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.
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Acquisition
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
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Acquisition
How to Tackle the Biggest Webinar Challenges
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
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Demand Gen
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
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Demand Gen
Grant Thornton Aims for Status Go
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
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Acquisition
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
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Demand Gen
8 Dos and Don’ts for Keeping Up With SEO
SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.