Digital

• Digital

  A Question of Timing for Answers.com.

  Back when the Web was new and finding information on the Internet was still an art, the mantra had it that

• Digital

  Everything Search Needs to Know About Blogs—For Now

  If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.

• Digital

  Surveying the Search Landscape

  Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool

• Digital

  Playing a Smart Game of Search Marketing

  When Michael Sack wants analogies to describe the search marketing industry, he reaches out to either Wall Street or Las Vegas. “Those are both places where they take money seriously,” says the chief technology officer of search services provider Inceptor.

• Digital

  You Have Traffic

  Worldwide search-engine marketing revenue is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making

• Digital

  Driving for the Green With SEM

  When Brandon Whildin joined DeKalb, IL-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence. Diamond had been importing and selling golf club components — heads, shafts and grips — for about seven years by that time. Business was conducted mostly over the phone and dealt in volume-discount sales to small or midsize club makers. It also was extremely seasonal.

• Digital

  Shopping around

  Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.

• Digital

  SEM From A to Z

  Nowhere in all of marketing is there a more misunderstood word than “optimization” (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase “crawlability.” But it largely was replaced by “search egnine marketing” as search became more of a marketing and advertising function than a responsibility of tech departments.

• Digital

  Patrolling the Clicks

  The measurement and eradication of click fraud—bogus clicks on pay-per-click ads from anything other than honest potential customers—shot to the top of the hot-topic agenda in se4rach engine marketing when Google chief financial officer George Reyes told an analyst conference in December that such fraud was a threat to his company’s business model.

• Digital

  Golf Wholesaler Drives for Green with SEM

  How does a business-to-business enterprise retool to increase its appeal to consumers?

  When Brandon Whildin joined DeKalb, IL-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence. Diamond had been importing and selling golf club components