Digital
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Acquisition
3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)
Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.
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Acquisition
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
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Acquisition
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
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Acquisition
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
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Acquisition
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
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Acquisition
How to Craft Localized Digital Marketing Strategies
Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.
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Data & Analytics
3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
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Acquisition
Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
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Acquisition
2017 Coupon Use Crosses Demos/Generations
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
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Acquisition
Top 10 Trends to Transform Digital Marketing
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.