Digital
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Digital
Hyundai to Watch Web’s Offline Effect
Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.
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Digital
Digital Broadcast Provide a New Niche for Advertisers
Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.
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Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?
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Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include
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Digital
Contextual Ads: Where Content Is King
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.
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Digital
Big Brands Slow to Adopt SEO
A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google.
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Digital
Google Sells Looks As Well As Clicks
Google, the top search engine on the Web and the top search ad seller too, announced in late April the launch of a “limited beta” test on its AdWords/ AdSense marketing network. The test will give online advertisers the ability to select the sites where their ads will run on the Google network of Web pages and the opportunity
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Digital
Google, Defender of the Faith
Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.
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Digital
Cybergolf Search Helps Golfers Find Their Swing
Here’s how you discover a new vertical search category:
* Find motivated seekers.
* Find motivated marketers.
* Develop a tool/ portal/ engine that brings the two together easily.
And that’s it. You’re done.