Topic

Digital

  • Local Search Leans on Community Content

    We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it

  • This Search Dog May Get Its Day

    How many search engines do you use regularly? A Nielsen/ NetRatings look at the top three engines back in January

  • Autobytel’s Condor Tames Search

    A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

  • A Big Yellow Book Adds Calls to Clicks

    It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.

  • Calculating the Real Cost of Keywords

    Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.

  • Grabbing the Long Search Tail

    Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo! have made it possible for even the most novice shoppers to seek out virtually any product imaginable.

  • Jeeves Joins Search Ad Party

    Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.