Digital
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Digital
Autobytel’s Condor Tames Search
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
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Digital
A Big Yellow Book Adds Calls to Clicks
It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.
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Digital
Calculating the Real Cost of Keywords
Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.
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Digital
Grabbing the Long Search Tail
Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo! have made it possible for even the most novice shoppers to seek out virtually any product imaginable.
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Digital
Jeeves Joins Search Ad Party
Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.
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Digital
Hyundai to Watch Web’s Offline Effect
Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.
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Digital
Digital Broadcast Provide a New Niche for Advertisers
Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.