Digital
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Digital
“Eyes,” Not ROI, Used to Evaluate Search Engine Employee Performance
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
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Digital
Local Search Leans on Community Content
We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it
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Digital
This Search Dog May Get Its Day
How many search engines do you use regularly? A Nielsen/ NetRatings look at the top three engines back in January
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Digital
Autobytel’s Condor Tames Search
A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.
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Digital
A Big Yellow Book Adds Calls to Clicks
It was bound to happen, and it has: A major Internet Yellow Pages (IYP) provider has announced that it will support the pay-per-call business model, which lets small and local businesses control their search marketing costs by paying only for customers who call rather than click.
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Digital
Calculating the Real Cost of Keywords
Performics, the search marketing division of DoubleClick, has thrown a new metric into the mix, designed to track and benchmark the overall marketplace activity of search marketing campaigns.
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Digital
Grabbing the Long Search Tail
Even though the initial hype has died down and people are no longer tagging “e-” onto the front of everyday words, there’s no question the Internet continues to impact the way we perform everyday tasks and transactions. Nowhere is this more apparent than in the retail sector. User-friendly search engines such as Google and Yahoo! have made it possible for even the most novice shoppers to seek out virtually any product imaginable.