Decoder

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  Decoder

  Explain This to Me…Best of AdMonsters Decoder 2023

  This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters’ Decoder stories from 2023.

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  cookies

  What Is PAAPI (Protected Audience API)?

  Alongside the Topics API and Attribution APIs, PAAPI is intended to preserve the ability of publishers to monetize Chrome users while simultaneously protecting those users from the perceived intrusiveness of the combined weight of the targeting capabilities of the existing advertising technology marketplace.

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  Decoder

  What Is the IAB’s Podcasting Buyer-Seller Checklist?

  The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

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