Topic

Decoder

  • AI

    What Should Mobile Marketers Know About the Android Privacy Sandbox Launch?

    As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Luckey Harpley, Staff Product Manager at Remerge, sheds light on what this means for the future of mobile marketing and how to navigate this new landscape.

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  • Decoder

    How Bid Shading and the $12 Billion Political Ad Boom Could Impact Publishers

    Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets.

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  • Behind the News

    SCOTUS Overturned the Chevron Deference Precedent…What Does It Mean for Advertising?

    No matter where you stand on the political spectrum, it’s hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming federal government operations. Consequently, the court’s conservative majority has made many regulations vulnerable to legal challenges.

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  • Decoder

    What Is AdAttributionKit (AAK): Apple’s Next-Gen Tool for Smarter, Privacy-Focused Ad Attribution?

    Explore Apple’s AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.

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  • Decoder

    Are We Overcomplicating Floor Pricing Optimization?

    Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.

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  • cookies

    ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising

    Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. 

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  • AI

    Why Advertising Standards and Certifications Matter in 2024

    The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.

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  • Decoder

    Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

    According to Statista, in 2023, global spending on programmatic advertising reached $558 billion. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.

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  • Behind the News

    What is the CJPA, and How Will it Affect News Publishers?

    The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they’ll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising money they rake in. 

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  • Behind the News

    What Is the American Privacy Rights Act (APRA) of 2024?

    On April 7, 2024, Chairs Cathy McMorris Rodgers (R-WA) and Maria Cantwell (D-WA) jointly introduced The American Privacy Rights Act (APRA.) If passed, this legislative proposal would establish a federal privacy framework that would disrupt the current fragmented data privacy framework. APRA strongly emphasizes empowering American consumers with greater control over their personal information.

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