Data-Driven Thinking Archives - Page 2 of 11

The Surprising – And Important – Link Between Chevron And Ad Tech

As privacy regulations and enforcement grow more complex, companies must keep up with key developments and continue partnering with privacy experts to understand their practical impact. One notable development that flew under the radar in recent months is the Supreme Court’s decision to overturn the long-standing doctrine of Chevron deference, established by the Supreme Court’s […]

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Data-Driven Thinking

Bug Bounties Can Transform Ad Tech

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures […]

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Data-Driven Thinking

AI In Q4: What Worked, What Didn’t And What’s Next

AI-driven content and personalization are no longer just an advantage; they’re a necessity. According to a recent Bain survey, top retailers achieved a 10% to 25% lift in return on ad spend through AI-powered, targeted campaigns during this past holiday shopping season. And AI’s rate of progress, particularly among industry giants like Google and Amazon, […]

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From Theory To Practice: How Organizations Can Embrace Experimentation In Marketing Measurement

With thanks to Bill Grosso, CEO, Game Data Pros Experimentation has been proven to offer unrivaled insights into marketing effectiveness, but it remains underused. More on that here. But what can organizations do to successfully integrate experimentation into their measurement frameworks? Build the right team and secure executive buy-in The foundation of successful experimentation begins […]

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Data-Driven Thinking

The Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation

With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind that reveals hard truths about what works and what doesn’t – is uncomfortable. It challenges assumptions, […]

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Quality, Transparency And Trust Will Define The Future Of Ad Tech

The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. These issues aren’t just short-term disruptions; they represent a fundamental […]

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Data-Driven Thinking

Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […]

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Data-Driven Thinking

What Advertisers Need To Know About The FTC’s Shifting Priorities And Evolving Enforcement

Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage. While the agency has historically looked to Congress for federal […]

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Data-Driven Thinking

The Hidden Dangers Of Privacy-Preserving Attribution – And A Smarter Solution

Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […]

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Data-Driven Thinking

Why – And What – Marketers Need To Know About AI Agents

Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […]

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