Data & Analytics Archives - Page 18 of 27

Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

Data & Analytics

4 Tricks for Boosting Your Email Marketing Performance

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

Data & Analytics

Using Triggered Marketing to Boost Your ROI

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

Data & Analytics

Tips for Maximizing Your Email Marketing Campaign Reach

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

Data & Analytics

Enewsletters Help Direct Selling Consultants Connect With Prospects

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

Data & Analytics

Groupon Offers Loyalists Access to Exclusive Deals

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

Data & Analytics

Early Return (Visitors) in the Online Race

Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

Data & Analytics