Data & Analytics

• Data & Analytics

  Top 4 B2B Digital Content Strategies for 2013

  Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

• Data & Analytics

  Building Healthcare Relationships With Email

  Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

• Data & Analytics

  Cisco, Intel Partner on Tech-Focused B2B Magazine

  A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

• Data & Analytics

  Make Sure Your Emails Get Delivered This Holiday Season

  How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

• Data & Analytics

  The Marketing Technology Race: Are You Winning, Losing, or Worse, Still Sitting on the Sidelines?

  To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

• Data & Analytics

  2012 Look Book Spotlights Engaging Email Creative

  Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.

• Data & Analytics

  Five Basics for Better Email Creative

  Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

• Data & Analytics

  Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

  Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

• Data & Analytics

  4 Tricks for Boosting Your Email Marketing Performance

  Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

• Data & Analytics

  Using Triggered Marketing to Boost Your ROI

  Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.