Data & Analytics
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Data & Analytics
Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
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Data & Analytics
Social Helps Raytheon Build B2G relationships
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
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Data & Analytics
Now is the Time for Small Businesses to Unlock Big Data
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
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Data & Analytics
Kelly Services Boosts Lead Generation Tactics
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
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Data & Analytics
The Implications of a New B2B Marketing Framework
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
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Data & Analytics
Top 4 B2B Digital Content Strategies for 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.
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Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
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Data & Analytics
Cisco, Intel Partner on Tech-Focused B2B Magazine
A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.
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Data & Analytics
Make Sure Your Emails Get Delivered This Holiday Season
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
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Data & Analytics
The Marketing Technology Race: Are You Winning, Losing, or Worse, Still Sitting on the Sidelines?
To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs