Data & Analytics

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  Data & Analytics

  How to Build Healthy, Profitable Relationships with Your Customers

  Building healthy relationships with your customers is hard work. Take a look at these three things you can do right now to make your customers happy.

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  Data & Analytics

  Did the Gmail Tabbed Inbox Reinvent Email Marketing?

  While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

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  Data & Analytics

  7 Ways to Get More Email Opt-ins and Subscribers

  Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

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  Data & Analytics

  4 Strategies to Maximize Marketing Investments for Improved Sales Productivity

  Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

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  Data & Analytics

  The Importance of the Hub-and-Spoke Model for B2B Social Media

  B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

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  Data & Analytics

  Online Content Strategy: Open Up the Conversation

  When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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  Acquisition

  Q&A: Content Marketing Requires Coordination Between Marketing and Sales

  To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

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  Data & Analytics

  Email Open Rates Continue to Rise: Epsilon

  Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

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  Acquisition

  The Role of Content in B2B Digital Marketing

  Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

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  Data & Analytics

  Informing B2B Conversations With Content Curation

  A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.