Data & Analytics
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Data & Analytics
Jay Baer on Creating Value in Marketing
Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.
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Data & Analytics
4 Strategies to End the Struggle Between Marketing and Sales
Here’s how to get started finding common ground and improved communications between marketing and sales.
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Data & Analytics
SiriusDecisions Summit Focuses on B2B Growth
SiriusDecisions 2014 Summit focused on an era of growth and how marketing and sales teams can make the most of it.
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Data & Analytics
Trade Show Marketing Do’s & Don’ts: Ways to Annoy Your Prospects
Think you know how to behave in an exhibit hall? Check out these tips from B2B experts on trade show etiquette.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Data & Analytics
Tap into Behavioral Cues for Summer Marketing, Not Holiday Cues
This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.
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Data & Analytics
Digital Transformation, The Next Level of Sales Enablement
Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
