Cynsiders
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Cynsiders
TV Advertising’s Data Revolution Is Here. Are You Ready?
By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]
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Cynsiders
Pushed to the Limit for “The Garden: Commune or Cult”
Discovery’s “The Garden: Commune or Cult” pulls back the curtain on an infamous off-the-grid community. To gain access, the crew from Hot Snakes Media embedded themselves into the group for ten grueling days. Executive producer Annie Taylor describes the shocking experience. How did you approach and gain the trust of the group? Since they are […]
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Cynsiders
“JFK: One Day in America”: The Timely Retelling of a Tragedy
“JFK: One Day in America” is the latest in Nat Geo’s “One Day in America” franchise. Tom McDonald, EVP of Global Factual and Unscripted Content, National Geographic, explains why the assassination of President Kennedy was chosen as the topic, and how this version of the tragic story stands out. Why did you choose this specific […]
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Cynsiders
Post: A Social Media Solution?
With website business models that depend on clicks from social media platforms now broken, comes social news platform Post. Launched late last year with the goal of fostering civil discussion, Post was designed for premium publishers to meet and monetize new audiences on social media. Noam Bardin, CEO & Founder of Post, offers his thoughts […]
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Cynsiders
5 Reasons “Suburban Screams” Is Nothing Like You’ve Seen Before
Jordan Roberts, showrunner of “John Carpenter’s Suburban Screams,” explains why the Peacock horror series is a genre-busting experience. 1. The horror is real: The mix of documentary with premium horror film-making, creates an experience like none other. The episode I directed, “A Killer Comes Home,” is about a real life serial killer, told by the […]
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Cynsiders
Brands Talk “Omnivideo” and Authenticity at DPAA Global Summit
By E.B. Moss This year’s DPAA Global Summit centered on the dual themes of “omnivideo” and “authenticity” during a full day of sessions at New York’s Chelsea Piers. Experts from agencies, out of home media networks and brands, including McDonald’s and Mastercard, educated a standing-room only audience of seemingly close to 1000 delegates. As Barry […]
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Big TV: Finding Gen Z
How can programmers reach Gen Z? Go straight to the source. Hali Anastopoulo, Co-founder and Chief Creative Officer at Get Me Out Productions – and a member of that desirable demo – will take part in the “Wherefore Art Thou, Gen Z?” discussion at the Cynopsis Big TV Conference, taking place September 27-28 in NYC. […]
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Big TV: Thinking Bold
On hand at the Cynopsis Big TV Conference will be Albert Thompson, Managing Director, Digital Innovation, at Walton Isaacson – a bold thinker and straight talker helping to untangle technology and chart a path to the future. Here, he answers some questions ahead of the September 27-28 event. How concerned are you about AI? Once the machines are […]
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Big TV: Decoding Gen Z
In the rapidly changing media world, to succeed, companies can’t just keep pace – the need to look ahead. That’s the theme of the Cynopsis Big TV Conference, taking place September 27-28 in NYC. Drew Corry, MAGNA’s SVP, Group Director, Strategic Investment and Media Research, will be on hand to offer the kind of insights and fresh thinking that can […]
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Big TV: Pay Attention
The speed of change in the media industry is exciting – and in some cases “more than a little scary,” says Ed McElvain, Mediahub’s EVP, Director of P3 (digital platforms and data-driven media buying). McElvain, who will be speaking at the Cynopsis Big TV Conference on a panel about attention measurement, offers a preview of that conversation. What are brands’ […]
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