Cynsiders Archives - Page 5 of 22

Chicken of the Sea Capitalizes on a Pop Culture Moment

Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]

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The Untapped Potential of CTV and DOOH

Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]

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Marketing with Context and Culture

By E.B. Moss DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members: Connector, Consigliere, and Community. In a full day of inspiration at their recent Global Summit, leading brands from Mastercard to McDonalds shared examples of how they engage consumers in an “omnivideo” world, including DOOH, with […]

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Here Comes The Holiday Cheer – And Churn?

By Mike Bloxham, EVP, Global Media, Entertainment and Games / Co-Lead of Subscriber Science at Magid The Holiday season is undeniably upon us. Most of us will be eating more, drinking more and partying more than we do during the rest of the year. And by the end of it at least half of us […]

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Volta: Driving Success With DOOH

As the demand for electric vehicles grows, Volta’s network of EV chargers with media screens offers a valuable way to reach consumers. Brandt Hastings, President & CEO at Volta, a member of the Shell Group, talks about the benefits of DOOH. For more news and insights on DOOH, sign up for Cynopsis’ new DOOH newsletter. […]

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Speedvision Hits the FAST Lane

Speedvision is celebrating one year since going FAST. Launched as a cable channel in 1995, it was shut down in 2013, then revived as a streaming network with backing from Robert Scanlon, a co-founder of the original channel who then headed Velocity and Motor Trend businesses for Discovery; Joe Abbruzzese, former president of ad sales […]

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TV Advertising’s Data Revolution Is Here. Are You Ready?

By Joshua Pisano, SVP of Business Development & Product Strategy @ MRI-Simmons Every aspect of TV advertising has changed substantially in recent years, including planning, targeting, creative formats, measurement and even how buyers and sellers transact. Combined with technology advancements and shifting consumer preferences, one thing is clear. We are in the midst of TV […]

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Pushed to the Limit for “The Garden: Commune or Cult”

Discovery’s “The Garden: Commune or Cult” pulls back the curtain on an infamous off-the-grid community. To gain access, the crew from Hot Snakes Media embedded themselves into the group for ten grueling days. Executive producer Annie Taylor describes the shocking experience. How did you approach and gain the trust of the group? Since they are […]

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“JFK: One Day in America”: The Timely Retelling of a Tragedy

“JFK: One Day in America” is the latest in Nat Geo’s “One Day in America” franchise. Tom McDonald, EVP of Global Factual and Unscripted Content, National Geographic, explains why the assassination of President Kennedy was chosen as the topic, and how this version of the tragic story stands out. Why did you choose this specific […]

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Post: A Social Media Solution?

With website business models that depend on clicks from social media platforms now broken, comes social news platform Post. Launched late last year with the goal of fostering civil discussion, Post was designed for premium publishers to meet and monetize new audiences on social media. Noam Bardin, CEO & Founder of Post, offers his thoughts […]

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