Cynsiders
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Cynsiders
The First-Party Data Divide: How CTV’s Economic Power Is Shifting in 202
By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]
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Cynsiders
What Does the Pinterest/tvScientific Deal Mean for CTV?
Pinterest’s move to acquire CTV performance advertising platform tvScientific came as a surprise to many, but it’s a smart strategic play, according to Dan Larkman, CEO and Founder of Keynes Digital. So what does the deal signal about broader shifts in the CTV landscape? Larkman shares his perspective. What strategic advantages does Pinterest gain […]
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The Magic Publication Formula: Audience, Medium, Message.
For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a deliberate process of aligning the right message with the right audience through the right channel. How does marketing in the insurance industry differ from other sectors? When I am approaching what I do, I think of what I call […]
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Designed for Change: How Modern Brands Reinvent in Real Time
Erin McCallion, CMO of Perion, says brands must innovate “relentlessly” to stay relevant and capture consumer attention – in fact, a study from Kantar found brands perceived as innovative grow 7 times faster than others. McCallion shares her perspective on how forward-thinking companies are redefining the way they do business. You’ve said the best brands […]
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How Funding Cuts Are Impacting PBS Kids
What do funding cuts mean for PBS KIDS? For nearly 60 years, the media brand has been pioneering educational content that is trusted by families, grounded in research, and always free. From “Sesame Street” to “Wild Kratts” to award-winning games and apps, PBS KIDS has helped generations learn and grow, says Sara DeWitt, Senior Vice […]
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Cynsiders
What Brands Got Wrong Last Holiday Season — And What They’re Doing Now
LA-based creative agency Saylor is seeing a major shift in how marketers are approaching the 2025 holiday season, particularly around spend allocation, creative trends, and the role AI is playing. Sean Reed, Head of Accounts, explains. What’s driving this year’s holiday ad spend? Now more than ever, brands are investing in social and […]
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Don’t Overlook the Creative Opportunities of AdCP
By Casey Saran, President at Rembrand AdCP was recently introduced as a standard protocol to help AI agents in the advertising ecosystem communicate, but not everyone agrees on where it will be most useful. It has been described as a protocol for both media buying and creative management. I fall into “team creative.” AdCP comes […]
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Why the Most Effective Holiday Ads Aren’t New at All
By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t new […]
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AI Helps Media Companies Balance Supply Path Optimization and Revenue
By Amit Gelber, Chief Growth Officer at Perion A healthy market has a good balance between supply and demand. In digital advertising, brands bring their budget to publishers who offer audiences, inventory and performance. Of course, many layers of ad-tech have been built up over the past twenty years to complicate this market. So much tech, […]
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Premion: Innovating for SMBs
Premion has been recognized on Cynopsis’ inaugural “25 in 25” list, which celebrates companies shaping today’s rapidly evolving media landscape. For Premion, that impact comes from leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs can finally have a meaningful seat at the table. How has […]
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