Cynsiders
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Cynsiders
TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. While marketers worry about AI disrupting TV ad buying, AI also has the potential to help break down […]
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Cynsiders
How Streaming Is Democratizing the Biggest Ad Stage in America
By Philip Inghelbrecht CEO & Co-founder, Tatari TV The Super Bowl has evolved beyond a mere football championship to become the undisputed biggest night for advertisers. This significance is so profound that brands now purchase ad time in the weeks leading up to the game just to promote their Super Bowl advertising. Even during the […]
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Cynsiders
Is the Super Bowl Still Worth It?
The Super Bowl was once the ultimate advertising mic drop. Today, it’s less a standalone moment and more the centerpiece of a larger brand ecosystem. As the role of the Super Bowl spot evolves, brands must rethink what it truly delivers—on reach, relevance, and ROI—and whether the price of entry still makes sense. John Scurfield, […]
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Cynsiders
From Backstage to Backroads: Twin Media Execs Find a New Path On Air
Many accomplished media executives are looking to pivot – by necessity or by choice. Industry consolidation, restructuring, and AI-driven disruption fueled an 18% rise in layoffs in 2025. But some industry veterans have simply decided to follow their passions to carve out a new place in the business. For Tom and Jerry Caraccioli, former television […]
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Cynsiders
AI Is Rewriting The CTV Advertising Playbook
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody streaming wars. Despite deepening consumer distrust of AI content, […]
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Cynsiders
Sports Sponsorship Redefined
By Noah Ziegler Fragmentation isn’t only indicative for viewing experiences—it applies to platforms, networks and brands looking to capture the attention of viewers in a highly competitive environment. However, gone are the days where dedicating a high number of dollars for ad buys translates to resonation among fans. Instead, attention is earned by partnerships and […]
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Why Sports Illustrated Is Making A FAST Play
By Alyssa Boyle Sports Illustrated launched a free ad-supported TV (FAST) channel this month, SI TV, which is now available to watch on TV distributors including DirecTV, Plex and Amazon’s Fire TV, with more distributors such as Roku to join that list soon. Cynopsis caught up with Steve Cannella, the publication’s editor-in-chief, about why this […]
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Tentpoles to Touchpoints: What Nike’s Exit Signals
Nike advertised on the Super Bowl last year to acclaim after a 27-year hiatus – but is sitting out this time around (though it will continue to have an on-screen presence with players’ apparel). Crystal Foote, Founder and Head of Partnerships at Digital Culture Group (DCG), explains why are brands shifting away from single-event buys […]
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The Industrial Revolution Created the Luxury Market. Will the AI Revolution Create Luxury Advertising?
Ivan Doruda, CEO, MGID The industrial revolution flooded markets with mass produced goods, making now essential items accessible for the general population for the first time. It also created the luxury market, where those who wanted quality or status sought the handcrafted works of artisans rather than the works of factories. Today, as the AI […]
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Cynsiders
CES Takeaways From WPP Media
CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief Media Officer at WPP Media, shares her takeaways from the event and how today’s trends are shaping the company’s strategy. Innovation in media and sports: CES 2026 reinforced what we believe […]
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