Cynsiders
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Cynsiders
Art + Science = Brand Love
The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]
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Cynsiders
Should Your FAST Channel Be Closed Captioned?
By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning rules that require programming delivered on traditional linear TV networks to be closed captioned (subject to certain exceptions and exemptions), but what about programming on the FAST channels that many […]
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Cynsiders
All TOGETHXR Now
By Noah Ziegler The phrase, “Everyone watches women’s sports” is more than a motto on a T-shirt – it’s a movement, gaining traction as TV ratings and coverage, merchandise sales and fan attendance rise, bolster the fact that women’s sports leagues are growing in the sports zeitgeist. Playing a role in that rise in popularity […]
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Cynsiders
Upfront: Hot Topic
Why is data the engine that drives the consumer experience? Fariba Zamaniyan, Global VP of Data Monetization at TiVo, weighs in. In your role, you work with the full media ecosystem, from buyers and sellers to the tech platforms that power the pipes. How do each of these players uses data differently or are they […]
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Cynsiders
Have a Little Faith
Wonder Project’s upcoming biblical drama series, House of David, will premiere February 27 on Prime Video. Justin Rosenblatt, Wonder Project’s Head of Global Television, talks about the value of faith programming – in more ways than one. Would you say faith is a genre of programming? No, I would think about it differently. Faith is a […]
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Personas Are Back. This Time, They Actually Work
By Noah Kershaw, Head of Product, Kip at Kepler Since personalization is important to marketers, it is important to rely on the most updated demographic information— age range, income bracket, and broad interests that inform real consumer behavior. Personas (data-driven audience profiles that represent key customer segments based on behaviors, interests, and needs) were […]
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Black History Month: A Moment for Brands to Reevaluate Their Commitment to Diversity
By Tasha Mitchell, Marketing and PR Manager at Horowitz Research Diversity, equity, and inclusion (DEI) programs aim to promote the fair treatment of all employees in the workplace, especially people from historically underrepresented communities. The introduction of DEI began when the U.S. implemented affirmative action, followed by the Civil Rights Act of 1964 outlawing employment […]
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Getting Ad Frequency Right in the Era of Streaming Overload
By Michael Scott, VP of Ad Sales & Operations, Samsung Ads In an increasingly crowded and fragmented media landscape, brands face a tough challenge: striking the right balance between reach and repetition. Overexposure to ads doesn’t just annoy consumers—it actively erodes purchase intent. Studies show that 71% of consumers are less likely to buy […]
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Cynsiders
Beyond the Boards: How Billups is Transforming Out-of-Home Advertising
By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative innovations, and deep measurement capabilities, the industry has become a sophisticated media channel that deserves a bigger seat at the table. David Krupp and Jaime Byrdak, CEOs at billups, the largest independent agency specializing in outdoor advertising, recently took me […]
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Going Global with DAZN
Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy. What markets are responding best to football? Regarding market responsiveness, the NFL has increased its international presence by hosting regular-season games outside the U.S. The NFL’s international expansion strategy […]
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