Cynsiders
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CES 2025
Retail Media, News, and Next-Gen Advertising Take Center Stage at CES
CES may be about seeing the most cutting edge consumer tech, but Consumer Technology Association CEO, Gary Shapiro, wants attendees to see the personal connections, too.
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Cynsiders
Adjusting Priorities in Advertising
Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term performance and long–term brand strategy and outcomes, aims to deliver unbiased, actionable recommendations using advanced data science and analytics. Alison Monk, CEO of Eden and a a go-to voice in the startup world for paid media and measurement, offers her […]
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Cynsiders
Drew Lachey Brings it Home in “Date My House”
From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]
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Cynsiders
The Hidden Influence: How Emotions Drive our Choices
Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]
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Cynsiders
Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy. What audience reaction do you get for this […]
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Cynsiders
Moving $$ from Linear to Digital: What Now?
Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]
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Getting a Lift From Branded Content
Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships. Why are integrated content partnerships important within the broader CTV media mix? Jason Harris: Brands have […]
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Reinventing the CTV Ad Unit by Getting Social
By Deborah Hall, CEO and Co-Founder, DIVE, which brings social content to DOOH and CTV devices. 2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]
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Cynsiders
“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]
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DPAA Global Summit: Taking Attendees From Brands to Broadway
The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization DPAA, offers a peek at what’s in store at the big event, from brands to Broadway. What can we look forward to at the summit? Our DPAA Video Everywhere […]
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