Cynsiders
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Cynsiders
The Conversion Channel: How CTV Became the Smartest Buy in Media
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]
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Why 2026 Will End the Battle Between TV and Digital
By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t change — but the way marketers plan for it will. Consumers already move seamlessly between streaming, social, mobile, and linear environments. They don’t pause to distinguish between “CTV” and “digital video,” and they don’t experience those formats as separate channels […]
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Lean Luxury and the New Creative Economy
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real culture. At the same time, brands have access to unprecedented creative power, regardless of budget. Will Trowbridge, CEO and Founder of social-led creative agency Saylor, talks strategy in the new world of advertising. What is enabling the rise of […]
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Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried that TV audiences would become increasingly difficult to reach […]
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The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to gain share as competitors scale back. Data from Kroger Precision Marketing shows strong momentum in restock-driven categories such as beverages, snacks, and fresh foods, alongside heightened openness to trial as shoppers reset their routines for the year ahead. Christine Foster, […]
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Cynsiders
Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale. But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]
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Horizon Launches HorizonOS
Horizon Media unveiled HorizonOS, the industry’s first operating system built on an open ecosystem of partners. The architecture of HorizonOS brings together three aspects of intelligence: Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed to insight,” where data plays a role in audience-centric strategies, […]
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The First-Party Data Divide: How CTV’s Economic Power Is Shifting in 2026
By Bichoi Bastha, General Manager of Dailymotion and the CEO of Dailymotion Advertising and Audience Path The streaming industry is approaching an inflection point that has little to do with content libraries or production budgets. The fundamental division emerging in 2026 is between platforms that control substantial first-party data and those that don’t. As […]
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What Does the Pinterest/tvScientific Deal Mean for CTV?
Pinterest’s move to acquire CTV performance advertising platform tvScientific came as a surprise to many, but it’s a smart strategic play, according to Dan Larkman, CEO and Founder of Keynes Digital. So what does the deal signal about broader shifts in the CTV landscape? Larkman shares his perspective. What strategic advantages does Pinterest gain […]
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The Magic Publication Formula: Audience, Medium, Message.
For Michael Giusti, an analyst and writer with insuranceQuotes.com, effective communication isn’t accidental; it’s a deliberate process of aligning the right message with the right audience through the right channel. How does marketing in the insurance industry differ from other sectors? When I am approaching what I do, I think of what I call […]
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