Crisis Management
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Crisis Management
Private Credit Has a Communications Problem
Firms need comms partners who understand the structural complexity of private credit markets and can translate that into clear, credible narratives that build investor confidence over time.
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Crisis Management
The Crisis Threat Hiding in Plain Sight: Your AI Chat History
Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.
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Crisis Management
What ‘Survivor’ Reveals About Executive Communication Under Pressure
Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.
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Crisis Management
PR Roundup: The CDC’s Comms Stumble, LinkedIn’s AI Edge and How to Newsjack Spirit Airlines’ Shutdown
From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.
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Crisis Management
PR Roundup: Benefits on the Chopping Block, Apple’s New Era and Health Information Overload
PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.
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Corporate Social Responsibility
Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications
Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.
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Crisis Management
PRNEWS Announces 2026 Top Women in PR & Communications Honorees
PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.
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Crisis Management
The New Crisis Window: Why 48 Hours Is Too Late for AI
A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.
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Corporate Social Responsibility
PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy’s Trust Problem
This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.
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