Crisis Management
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Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
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Crisis Management
PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home
This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.
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Crisis Management
GEO, Citations and Trust: Five Takeaways for Communicators from Muck Rack’s Generative Pulse Summit
Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.
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Crisis Management
PR Roundup: Piggy Problems, Cloudflare Outage Response, Bluesky and the Holidays
PR Roundup examines how to respond when your leadership insults members of the media, using the example of Trump and a reporter he called “piggy,” how the Cloudflare CEO responded after another outage and a new report acknowledging that users want brands on Bluesky for customer care.
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Crisis Management
Tylenol and the Trust Deficit: Why Healthcare’s Strongest Currency is Still Its Most Fragile
How healthcare brands like Tylenol, UnitedHealth and BetterHelp respond when trust meets skepticism reveals who they are, and whether they still deserve to be believed.
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Crisis Management
PR Roundup: Airline Comms in Turbulent Times, USAA Campaign Goes Beyond Veterans Day
This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.
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Crisis Management
Truth, Trust and Tech: Key Takeaways from PRSA ICON 2025
2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession.
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Crisis Management
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
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Crisis Management
What to Do When Your Company Outage Makes Headlines
Most companies prepare for technical outage recovery. Very few prepare for reputational recovery.
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Crisis Management
PR Roundup: WaPo Has a Heartbeat, AWS Outage Lessons, Group Chat Dominance
This week’s PR Roundup takes a look at a prime example of unprompted employee advocacy on LinkedIn, lessons from the Amazon Web Services (AWS) outage and a new study from GIPHY showing the triumphant preference of the group chat for sharing important information.
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