Crisis Management

• 

  Corporate Social Responsibility

  PR Roundup: Social Advocacy Advice, Small Business PR and Recycling Brainstorm Ideas

  This week’s PR Roundup looks at social advocacy lessons from the Institute for Public Relations Bridge Conference, the results of a new small business public relations study, and a new tool to recycle and elevate forgotten brainstorm ideas.

  From

• 

  Crisis Management

  How to Leverage LLMs for Brand Reputation and Crisis Management

  Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

  From

• 

  Branding/Marketing

  PR Roundup: PR Lessons from the Signal Crisis, PR Employee Engagement and Job Satisfaction, UPS Launches Tariff Tool

  This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

  From

• 

  Crisis Management

  Navigating Layoff Communication—With or Without a Plan

  Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

  From

• 

  Branding/Marketing

  PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

  This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

  From

• 

  Crisis Management

  In Times of Upheaval, Pick Up the Scalpel and Put Down the Sword

  As change and chaos grips our politics, and business leaders try to find their footing, the desire to take bold action can be tempting. In moments like these, however, that kind of thinking can be illusory—and seeking that sense of calm or catharsis for its own sake can lead to ill-advised short-term decision-making with long-term consequences for your brand.

  From

• 

  Crisis Management

  PR Lessons from Turo’s Crisis Response

  Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year’s 2025. The perpetrators of both violent incidents had procured their vehicles from the app.

  From

• 

  Branding/Marketing

  PR Roundup: Ben & Jerry’s Meltdown, Apple’s Opportunity, Bird Flu Leads to Cat Food Recall

  This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

  From

• 

  Crisis Management

  The PR Struggle to Fix AI-Generated News Errors

  As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.

  From

• 

  Branding/Marketing

  PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research

  This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.

  From