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20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.
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Harnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote
In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching from Sydney to Berlin and eventually planting roots in New York City, is a testament to her ability to adapt, innovate, and lead in the ever-evolving digital landscape.
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Can Targeting Truly Be ID-Free? Q&A with Anthony Flaccavento, General Manager Americas, Ogury
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Several strategies are emerging, many of which prioritize users’ first-party data in exchange for something they find valuable, like access to exclusive content. Many are turning to contextual advertising and ID-based solutions to ensure their content reaches the right audience, but what if there could be a truly ID-less solution?
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Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era
With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation.
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Aditude Amplifies Publisher Monetization with CPMStar Acquisition
In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. One such transformative move is Aditude’s recent acquisition of CPMStar, a key player in the gaming advertising space.
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A Privacy-Focused Ecosystem With Diminished Data Quality: Insights From IAB State of Data Report 2024
The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement and addressability issues.
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Privacy Sandbox: What’s Wrong With Video?
You all know about the back and forth this past month that started with the extensive report the IAB Tech Lab released criticizing Google’s Privacy Sandbox. Though in all the summaries and hot-takes, video still hasn’t been getting enough attention and it’s an area that needs the most work ahead of the Q3 deadline.
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Behind the News
Spotlight on Census Data for Audience Development & Insights, a Cookie-Free Approach
Every country collects data on its citizens, including the number of household members, presence of children, household income and education levels, age, race, marital status, neighborhood characteristics, etc. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.
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Can Privacy and Performance Co-Exist Within the Privacy Sandbox?
The digital advertising landscape is undergoing a monumental shift towards privacy-first practices, underscored by the Privacy Sandbox initiative and the critical findings from the “IAB Tech Lab’s Privacy Sandbox: Fit Gap Analysis for Digital Advertising.” It paints a picture of an industry at a crossroads, facing the challenge of reimagining traditional targeting and measurement strategies to embrace innovation, collaboration, and adaptability.
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Enabling Data Collaboration as Cookies Crumble: An AdMonsters Q&A With Lotame’s Alexandra Theriault
With the decline of third-party cookies, data collaboration platforms might be the industry’s answer to improving data’s value. In this Q&A, Alexandra Theriault, Chief Growth Officer, Spherical at Lotame, shares how organizations can leverage data collaboration to access, analyze, and activate data. The tech company recently expanded the offerings for its end-to-end data collaboration platform, Spherical, to allow marketers and media owners to advance the potential of first-party data.
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