Behind the News
-
Behind the News
Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
Many publishers have taken the wait-and-see approach since Google announced third-party cookie deprecation on Chrome. Fortunately, publishers haven’t been content to sit on the sidelines. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. But are they using the data correctly?
From
-
Behind the News
Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII
According to ESPN, Super Bowl LVIII averaged around 123.4 million viewers, and advertisers pay top dollar to feature their ads during the Super Bowl every year because they know they will reach a large audience. But the real question is, who took the advertising crown? According to AdImpact’s viewership data and day-after advertising analysis, certain categories remained popular, such as beer and sports betting commercials remaining popular.
From
-
Behind the News
Digital Advertising Needs a New Class of Cookies
The IAB Tech Lab issued a report expressing significant concerns about Google’s Privacy Sandbox. To some in the industry, such as Uri Lichter, CEO at Intango, the problem is that the notion of third-party cookies is too broad. The industry needs to come together to develop a new class of cookies that help the advertising business function properly and ones that browsers don’t ban.
From
-
Behind the News
Social Media CEOs Testify at Contentious Child Safety Hearing
At the Senate Judiciary Committee’s most recent child safety hearing, lawmakers assert that social media companies are inadequately protecting young people from sexual predators, addictive features, suicide and eating disorders, unrealistic beauty standards, and bullying.
From
-
Behind the News
IAB Introduces a Diligence Platform To Help Modernize Privacy Compliance
The IAB Diligence Platform last week at its Annual Leadership Meeting. To learn more about how the IAB Diligence Platform can benefit AdOps teams and the industry, we sat down with Michael Hahn, EVP and General Counsel, IAB, and Richy Glassberg, co-founder and CEO of SafeGuard Privacy.
From
-
AI
ChatGPT Under Fire for Allegedly Violating EU Privacy Laws
AI technology is evolving much faster than regulation can control. But regulators like Italy’s Data Protection Authority are working to ensure we can all reap AI’s benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.
From
-
Behind the News
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming
AdMonsters reported on consumers’ perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their concerns.
From
-
Behind the News
Google Admits That Chrome’s Incognito Mode Doesn’t Truly Camouflage Users Data
The Big G is updating the warning on Chrome’s Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear that Google collects data from users in private mode.
From
-
Behind the News
The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI’s Future
A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It’s high time publishers and ad tech companies prioritize consumer privacy. These stats reveal there’s more work to do, despite some efforts towards privacy compliance.
From
