Behind the News
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Behind the News
Revolt Remains a Successful Media Business Despite Diddy Lawsuit and Brand Safety Concerns
In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him. Despite this, Revolt has succeeded by continuing to diversify its content and understanding its core audience.
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Behind the News
Ad Spending Will Jump More Than Anticipated in 2024
According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.
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Behind the News
A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem
A group of publishers logged onto their ad account, seemingly attaining millions of ad dollars in minutes. After some ad experts investigated the programmatic ad auction, they found that some advertisers were bidding at rates as high as $1 billion. The error was a brief server anomaly at Pubmatic.
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Generative AI Pushes Deeper into the Consumer’s Online Experience
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?
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Will the EU AI Data Act Spur Federal Action in the US?
The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
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Answering Who Owns the Data AI is Trained On?
To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.
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Behind the News
Spotlight on Census Data for Audience Development & Insights, a Cookie-Free Approach
Every country collects data on its citizens, including the number of household members, presence of children, household income and education levels, age, race, marital status, neighborhood characteristics, etc. This data can be useful to publishers who want to tell better stories about their readers and to marketers who want a cookie-free alternative to targeting.
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Behind the News
Doordash Must Pay $375,000 Fine for CCPA Violation Following Amended Regulations
The California Consumer Privacy Act’s (CCPA) amended regulations went into effect at the beginning of February, and DoorDash’s civil settlement uncovers challenging privacy terrain ahead for the ad tech industry.
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The AdOps Team of the Future
There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear from you.
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Behind the News
Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”
Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. In response, Google thanked the IAB Tech Lab for showcasing their perspective but asserted that their “analysis contains many misunderstandings and inaccuracies, which we consider important to correct in order to provide accurate information to the ecosystem.”
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