B-to-C Events
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Agency Life
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, […]
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B-to-C Events
The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games.
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B-to-C Events
FX and Nobu Partner on Experiences to Give Consumers a Taste of the World of ‘Shōgun’
FX and Nobu collaborated on several experiences inspired by “Shōgun” at five Nobu locations across the U.S. Guests at Nobu Hotels traveled back in time to Japan’s late Sengoku period through pop-up lobby installations showcasing costumes and designs seen in the historical drama.
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B-to-C Events
How American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until Cali Vibes 2024, that is.
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B-to-C Events
SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin
SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]
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