B-to-C Events
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B-to-C Events
Ideas Roundup: Back-to-School Event Campaigns for Every Age
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]
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B-to-C Events
How Oatly Crashed a Capitol Hill Ice Cream Party with a ‘Dairy Deprogramming Zone’
The oat milk brand activated a sampling experience in Washington, D.C., across the street from the annual IDFA Capitol Hill Ice Cream Party, parking its own bright yellow ice cream truck with a huge inflatable ice cream cone on top to serve curious passersby Oatly Soft Serve and climate impact facts.
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B-to-C Events
Box Trucks, Giveaways, and 25 Dogs: Inside Universal’s ‘Despicable Me 4’ Premiere
The Minions have become icons in their own right, so for the premiere of Illumination’s “Despicable Me 4,” the latest installment in the series the launched them to stardom, Universal Pictures just had to put the yellow, banana-loving, goggle-wearing creatures front and center. From popping up on the red (actually, yellow) carpet to mobile billboards […]
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B-to-C Events
SDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]
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B-to-C Events
The Brief: Foldable Buses and the Stayman Islands
This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.
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B-to-C Events
Agency Ops: Nine Takeaways from our Summer Editorial Roundtable
Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.
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B-to-C Events
WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix
The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]
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B-to-C Events
On the Road to SDCC, Mountain Dew Opens a Dystopian Desert Motel for ‘Borderlands’
What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]
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B-to-C Events
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at […]
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B-to-C Events
Veuve Clicquot Illuminates New Yorkers with an ‘Emotions of the Sun’ Photo Exhibition
Veuve Clicquot takes pride in shining its “solaire” culture on the world through bright, boundary-pushing experiences, and the latest manifestation took the shape of an “Emotions of the Sun” photo exhibition in New York City hosted in partnership with renowned photography collective, Magnum Photos. Rather than tell its own story, Clicquot designed the weeklong “celebration […]
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