AI
-
AI
Beyond the Bus Stop: Decoding the Future of DOOH Ads
The digital out-of-home space is starting to hit its stride, and publishers and advertisers are beginning to understand its true benefits for attention, measurement, and much more. After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. He founded […]
From
-
AI
Generative AI Pushes Deeper into the Consumer’s Online Experience
Our industry believes the fact that generative AI algorithms can analyze vast amounts of data and generate ad content personalized to individual users is a good thing. But how do consumers feel about all of these AI-powered experiences?
From
-
AI
Will the EU AI Data Act Spur Federal Action in the US?
The EU AI Act is the world’s first comprehensive law regulating AI and Lawmakers in the European Parliament expect implementation by the end of the year. The law adopts a horizontal, risk-based approach applicable across various AI development sectors.
From
-
AI
Answering Who Owns the Data AI is Trained On?
To say that Reddit’s IPO is causing a stir is an understatement. Part of that excitement is due to generative AI. Google and other AI companies are just itching to get their hands on Reddit’s vast pool of user-generated content to train its models.
From
-
AI
Publishers Need an Easy Button to Compete with AI-Enabled Platforms
As cookies make open web advertising more complicated, the big tech platforms, especially Google and Meta, are using AI to make buying ads on their platforms easier than ever before. The good news for publishers, though, is that they, too, can use AI to make reaching their highly valuable audiences easier. Here’s why publishers need to make it easier to buy ads — and what they can do to bridge the gap.
From
-
AI
The AdOps Team of the Future
There is one part of the news organization that finds generative AI extremely useful, and in some instances, transformative: the AdOps team. AdMonsters has begun interviewing AdOps folks across several organizations to see if and how they’re using it. If you’re in AdOps and are using it, we’d love to hear from you.
From
-
AI
#PublisherPOV: Leveraging the Power of AI w/ Burhan Hamid, SVP, Data, Product, Engineering at TIME
In the lead-up to #PubForum Austin, AdMonsters hosted a LinkedIn Live with keynote Burhan Hamid, SVP, Data, Product, Engineering at TIME, who offered a unique perspective on the power of leveraging AI for publishers.
From
-
AI
5 Ways Publishers Can Actually Use AI
Shay Brog, CEO, Burt Intelligence, shares five ways publishers can actually use AI to drive user engagement and traffic while simplifying operations.
From
-
AI
AI Comes to Digital Audio Advertising – and It’s Improving Personalization
The digital industry is now familiar with AI-driven technology because it delivers value in data analysis and ad targeting. But the focus today is on AI’s potential to transform creative functions. In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in digital audio advertising.
From
-
AI
John Pasmore’s Inclusive ChatGPT Alternative, Latimer, Champions the Fight Against AI Bias
In this AdMonsters Q&A we speak with John Pasmore, CEO of Latimer, the inclusive Large Language Model, centering Black and Brown perspectives to ensure AI is inclusive and unbiased. Latimer is built to accurately reflect the experience, culture, and history of Black and Brown people. Named for the great American inventor Lewis Latimer, Latimer is now available as a more inclusive alternative to ChatGPT.
From
