AI
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AI
Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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AI
The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.
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AI
It’s Gonna Be the Year of AI for the Next Five Years
Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy.
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AI
This AI Startup Encourages Hallucinations For The Sake Of Creative Inspiration
AI has a tendency to generate false information in response to queries and present it as fact – which is a bad thing, right? Not always, according to Springboards, a self-described “creative AI tool” designed to generate inaccurate information for the sake of sparking creativity. Instead of trying to reduce hallucinations, Springboards is leaning into them, […]
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AI
What Podcasting Gets Right About Attention (Even If the Budgets Don’t)
At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
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AI
How UChicago Medicine’s CMO Uses Agentic AI to Improve Patient Interactions
Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.
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AI
What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
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AI
Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet)
Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Agentforce for Media, Salesforce’s agentic AI offering for media and entertainment companies.
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Acquisition
AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel
Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
