AI
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AI
Sell Side Summit Austin: The Publisher’s Rough Road to Programmatic Resilience
At Sell Side Summit Austin, publishers explored how AI, first-party data, and diversified ad tech stacks are helping them reclaim control.
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AI
This Is the Remix: How Publishers Tune Into the Connected Future
At AdMonsters Sell-Side Summit Austin, Mediavine CRO Amanda Martin explored how AI-driven discovery and new rules for premium inventory are helping publishers remix control and stay profitable in the connected future.
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AI
Four Gen AI Mistakes B2B CMOs Make and How to Overcome Them
A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.
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AI
How Agentic Advertising Platform Aimy Uses Comcast’s Universal Ads API
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
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AI
McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce
Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.
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AI
Inside The House Of Horrors: How Publishers Are Confronting Their Deepest Monetization Fears
Step inside, if you dare. It’s Halloween, and publishers are coming face to face with their deepest fears, from AI apparitions to shadowy supply chains to invalid traffic lurking in plain sight.
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AI
Standing in the Way of Control: Can AdCP Help Programmatic Break Free Of Itself?
For years, publishers have done what they had to do to survive — navigating opaque supply chains, blunt safety tools, and automation that trades transparency for control. Now, with AdCP and MCP, new standards promise a shift from endurance to empowerment. But survival instincts die hard — can the industry learn to thrive?
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Demand Gen
The Four Forces Redefining Inbound Marketing in 2026
These four big forces are redefining what successful inbound marketing will look like in 2026.
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MarTech
McKinsey: In Four-Step Plan to Optimize Martech Investments, AI Is the Connector
In its report “Rewiring Martech: From Cost Engine to Growth Center,” McKinsey diagnoses the causes of organizations’ lack of insight into the value of their marketing tech and prescribes a cure that includes thoughtful application of AI.
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AI
Insights From an AdMonsters OG: Building Retail Media Strategies With Terry Guyton-Bradley
Tata Consultancy Services’ Terry Guyton-Bradley joins AdMonsters at Sell-Side Summit Nashville to unpack how brands are building retail media networks, leveraging first-party data, and using AI to reshape audience targeting in 2025.
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