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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

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Inside Brand Safety Summit Day 2: Power Players, Purpose, and the Pursuit of Trust

By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.

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Beyond the Firewall: 7 Bold Lessons on Brand Safety from Day 1 of Brand Safety Summit

Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance.

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DanAds’ 2024 Summit Spotlights AI & Automation

DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth.

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What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots

Tragedy struck last week when a teen took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup’s responsibility?

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AI, CTV and Data Collaboration Paving the Way for What’s Next

As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. By prioritizing diversity and inclusivity within AI development, we can ensure that the tools we create serve a wider audience and reflect the rich tapestry of society.

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Diverse Data Matters: Unpacking AI, Culture, and Inclusivity at BlackWeek

With AI, everyone’s talking about efficiency, scale, and optimization. But at BlackWeek’s “Diverse Data Matters – DE&AI” session, the conversation took a turn — toward the very real blind spots lurking in AI’s algorithms.

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Five Ways GenAI Can Assist Digital Marketing and Communications

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.

AI

5 Big Ideas We Took Away From CIMM Summit — Identity Resolution Was the Biggest

The Coalition for Innovative Media Measurement (CIMM) Summit 2024 delivered fresh perspectives on identity resolution, audience fragmentation, and the evolving TV ecosystem. Here’s what we learned and why it matters to the future of media measurement.

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The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability

Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.

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