AI
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AI
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
For all the talk about AI transforming marketing, many brands still wait weeks just to push a single audience from a CRM into paid media – a lag that’s hard to square with the rise of autonomous AI agents. “But that’s actually pretty normal in the industry,” said Rio Longacre, a partner and global ad […]
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AI
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales
Mega’s software tools aim to take some of the work out of the user’s hands by automating brand’s strategy development, execution and reporting.
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Influencer Marketing
Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer Marketing
How an AI-generated Bigfoot named Yeti Boo went viral and evolved into a brand-backed AI content studio blending humor and storytelling.
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CMO Council
Five Structural Repairs for Marketing Organizations to Pass the AI Audit
AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.
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AI
One Chatbot’s Journey To Introducing Ads That Don’t Suck
Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.
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AI
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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AI
Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove
Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.
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AI
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
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AI
LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […]
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