Agencies
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Agencies
Don’t Quote Me-PLEASE
IT’S ALWAYS NICE to be quoted in a prestigious newspaper like The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe or the
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Agencies
Start Your Engines
SEARCH ENGINES are still the favorite way for consumers to find products on the Web. More than ever, it’s important to be savvy about how search engines
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Agencies
Remembering Pete Hoke
NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared
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Agencies
DOWNSIZING
Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of
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Agencies
DMA Names Prescott International VP
THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is
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Agencies
Account-Specific Spotlight: Houston, TX
Yes, it’s true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the
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Agencies
Bean Sprouts Redesign
IN RESPONSE TO “sluggish sales and stiffer competition,” apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is
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Agencies
Amex Accused of Bias Against Hasidic Jews
A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic