Agencies
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Agencies
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
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Agencies
3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
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Agencies
Using VR to Reach a New Market: The Elderly
A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?
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Agencies
Degree Deodorant Samples New Product with Dry Cleaner
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
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Agencies
In a Seismic Shift, Brands Find Ways to Add Value to One-Off Products
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
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Agencies
Could Marketing Clichés Just Please RIP?
Traditional marketing strategies aren’t dead—like the Time Lords of Gallifrey, they’re in a constant state of regeneration.
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Agencies
Your Next Direct Mail Test is Just a Click Away
Consider prefacing your direct mail initiatives with digital banner ads to test messaging, offers and creative.
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Agencies
Condoms, Underwear—Latest Categories to Use Amazon Dash Button
Originally thought of as an April Fool’s joke, orders are coming in via the Amazon Dash Button four times per minute.
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Agencies
FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
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Agencies
Looking for B2B Customers? See a Doctor
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
