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  Hands Off

  WATCH OUT, SPAMMERS. E-mail list security is under the magnifying glass. An effort is under way within the list community to protect e-mail lists from

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  DRTV-A Religious Experience?

  THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

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  The USPS Delivers

  CAN YOU TAKE IT?Direct mailers, already giddy from the timing and size of the rate hike, got another piece of good news from the U.S. Postal Service in

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  Customer Contact Drives Brand-Building Efforts

  AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

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  October 1, 1998

   

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  Field Trip: Chicago Natural History Museum Digs for New Members

  THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted

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  After Delays, E-centives Emerge on the Web

  HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded

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  THE NET PROWLER

  CLICKING UPSTREAM In the June issue we covered Narrative Communications Corp. (www.narrative.com) of Waltham, MA and its Enliven banner-ad technology,

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  People

  Time Life Inc., Alexandria, VA, named Amy Golden vice president, new product development, for its book unit.Epsilon, Burlington, MA, tapped Michael Iaccarino

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  USPS May Have Another $1 Billion Surplus

  Unless there’s a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus