Agencies

• Agencies

  Leaders of the Pack

  DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp

• Agencies

  Go North-With the USPS

  THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

• Agencies

  School Days: Reading, ‘Riting and Ride-Alongs

  WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.

• Agencies

  DB Suits Clothiers

  CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

• Agencies

  Direct Newsline

  Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

• Agencies

  CBS Casts Eye On Promotion

  Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

• Agencies

  Under the Mistletoe: M&M/Mars Launches DR Promo

  WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between

• Agencies

  Accelerated Growth: HOWARD KATZ, VICE PRESIDENT OF CIRCULATION

  Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can’t discuss the business magazine

• Agencies

  CATCHING LEADS IN THE NET

  Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has

• Agencies

  WATCH YOUR BACK-END AND QUALIFY LEADS

  IGNITING SALES WITH DIRECT marketing strategies is more challenging than ever before. Survival means not just generating response, but building confidence