Agencies

• Agencies

  Track It or Forget It

  LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis

• Agencies

  Direc Newsline

  Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,

• Agencies

  Sprint Calls on B-to-B Customers

  SURE, A DIME a minute sounds good. But try two free CD-ROMs packed with 15 million prospecting names, free long distance calling on Fridays and a business

• Agencies

  Asian Persuasion

  THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to

• Agencies

  Block That Call

  CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first

• Agencies

  Brazil and Argentina Mull Privacy Bills

  THE GOVERNMENTS OF both Brazil and Argentina are considering privacy legislation that could lead them further away from the U.S. privacy model, and closer

• Agencies

  Same As It Ever Was

  WE’RE 10! We’re 10! Oh happy day! Yeah! Does that mean we get to ride our bikes after dark now?OK, so DIRECT is celebrating its first decade of publication.

• Agencies

  Insight Promotes Its Web Site on TV

  Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site

• Agencies

  World Wide Web of Legislation

  THERE ARE MANY things DMers consider when setting up Web sites. Frames or no frames? Animation and sound or text-only? Get legal advice or go it solo?For

• Agencies

  Who’s Got the Rights? It Might Not Be You

  JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and