Agencies
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Agencies
The New Direct Marketers
MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is
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Agencies
Getting With the Program
BESIDES POSSIBLE ONE day being your boss, our cover models have something else in common: All have a Master of Science in integrated marketing communications
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Agencies
Ten Years After
Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to
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Agencies
New Investor Product Group Is High on DM
FINANCIAL COMMUNICATIONS CO., a newly formed group of financial magazines and services, is taking its first steps into DM.In September the firm established
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Agencies
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Agencies
Contact Strategy: Segmenting Your Targets
CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence
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Agencies
Direc Newsline
Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,
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Agencies
Technology vs. Tradition: Finding the Balance
A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for