Agencies
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Agencies
Catch Up With the April B2B and Martech Top 10
Feel like there’s something missing in your life? Maybe you didn’t see our top 10 most read B2B and marketing technology articles for April. Here’s a recap.
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Agencies
Tissot President François Thiébaud on NBA Deal, Global Reach
Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.
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Finding the Right Tone for Your B2B Brand Voice
B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.
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Maximizing the Value of Your Email List
For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
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Agencies
Lean Cuisine’s Package Redesign Drives $58 Million Sales Increase in One Year
After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch.
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Agencies
Enjoy Life Foods Goes Product Sampling in a Yellow School Bus
Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.
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Agencies
Is Predictive Analytics Your ABM Silver Bullet?
Way back when, companies typically defined their “hot” lists based on some broad criteria, often defaulting to company size, product line, or even the Fortune 500. But these lists can be way off target when it actually comes to producing sales.
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Agencies
NASCAR Drives Relationships for B2B Sponsors
Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.
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Agencies
Johnston & Murphy Reengages Best Customers With Direct Mail
A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.
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Agencies
Marketers Train for Social Media Crisis Drills
Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.
