Agencies

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  LISTLINE

  Mumford Leaves Karl atherine Mumford, senior vice president list management, resigned her position at Walter Karl/InfoUSA, Greenwich, CT, last month.

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  Enemies List

  As reported by Thom Weidlich on page 11, protesters tried to disrupt the DMA executive committee meeting in San Francisco last month. They dumped some

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  Dead Letter Files

  DMers continue to solicit the dead and the response they get is devastating to the industry’s image.”The mail sent to deceased persons is a fraction of

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  Convenience is Work

  Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

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  DIRECTNEWSLINE

  Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

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  The Recognition Factor

  Branding used to have a fixed definition of fixed identity: the set of images or associations surrounding a particular product or service and comprising

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  “Data Weenies Beat List Weenies”

  The last decade was a sweet one for database marketers. Lots of data was being collected and customers and prospects responded the way they were supposed

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  Titles to Leaf Through

  Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to

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  Broker Uses Conference to Publicize Suit

  In what amounts to throwing down a gauntlet, a list broker distributed copies of a lawsuit he filed against Dun & Bradstreet to the press attending the

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  Plumbers

  Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became