Agencies

• Agencies

  Neoforma Prescribes the Web

  Jeff Kleck has what he believes is the cure for what ails hospitals the world over: a high-speed electronic equipment procurement system.As an academician

• Agencies

  Samples-by-Mail a Hit in Europe

  Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And

• Agencies

  Credit Where Credit Is Due

  My New Year’s resolution for 1999 is a simple one: to simplify my life.Toward that end, I decided to cancel the stack of long unused credit cards I had

• Agencies

  Come Together, Right Now! Gro-cer-y.

  Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing

• Agencies

  PerformanceData Appeals FTC Ruling

  PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s

• Agencies

  Give Israelis What They Want: Free Stuff

  Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

• Agencies

  Malling The Teen Scene

  Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

• Agencies

  Winter Chill

  The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing

• Agencies

  E! TV Hits Theaters

  LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

• Agencies

  Account-Specific Spotlight: Detroit

  Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering