Agencies
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Agencies
Centralized Data Hub Puts Dr. Martens in Step
A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.
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Agencies
2017 Marketing Tech Landscape Grows to 5,000+
Get out your magnifying glasses: the 2017 Marketing Technology Landscape Supergraphic debuted this week at MarTech in San Francisco, featuring an astounding 5,381 solutions, 39% more than last year.
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Agencies
Coffee Perks Up Domo’s ABM Strategy
Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.
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Agencies
Brawny, Ann Taylor, P&G Use Martech to Say Happy Mother’s Day
Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.
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Agencies
Waze App Let’s Wazers Choose Disney Characters from Cars 3
In a partnership between Waze and Disney, Wazers can change their cars on the Waze app to a branded car from the upcoming Disney Pixar’s Cars 3.
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Agencies
OREO Launches $500,000 #MYOreo Creation Contest
Oreo has flavor contests in its DNA, and the #MYOreo Creation Contest is setting a high standard.
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Agencies
Airbnb, the Digital Disruptor, Launches a Print Magazine
Airbnbmag is Airbnb’s latest marketing ploy to share its message that you can feel at home anywhere you go in the world
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Agencies
Real Beauty Bottles Draw Praise and Mean-Spirited Comments
Dove’s Real Beauty Bottles campaign transitions its long-running “Real Beauty” campaign that share stories of real women to its product packaging.
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Agencies
The Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
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Agencies
Is Twitter Right for Your Digital Strategy?
Usage has accelerated for three consecutive quarters, and with no explicit direct competitor in sight, Twitter will be around for the foreseeable future. But, it’s still not right for every brand.
