Agencies
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Agencies
So-So Quarter for Mailers: Survey
OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results
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Agencies
Going Bananas over Cable
Dole Food Co. has traded in the pig for a pack of wild animals that will keep the brand running all year. The company this month kicks off a one-year
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Agencies
Texas Gets Tough on Telemarketing
TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,
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Agencies
Compaq Casts a Wide Net
TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,
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Agencies
Movin’ on Up…to the Web
BEFORE YOU Move Inc. runs a change-of-address service for consumers that helps its clients retain their own customers. The company now has a Web-based
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Agencies
Sweepstakes Mania Grips Lawmakers
WITH MONICAGATE ALMOST almost out of the way at deadline, senators had time to turn to another critical national issue: sweepstakes.Two sweeps measures
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Agencies
Skilling’s Laws
VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the
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Agencies
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Agencies
Banks, Brains, Beans and Brunch
As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since