Agencies
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Agencies
Bergdorf Goodman Starts Rewards Program
NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to
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Agencies
New Site for Schoolroom Stuff
SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom
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Agencies
They Bake by Night
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
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Agencies
The Upper Fringe
SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company
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Agencies
Court Them Early and Well
IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious
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Agencies
Personal Trainers
PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only
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Agencies
Peapod Names Times Direct
Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner
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Agencies
Kids Off Lists Bill Is Back in Play
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children
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Agencies
Toons of Glory
Warner Bros. Online, Burbank, CA, and New York City-based FortuneCity.com have joined forces to launch ACMEcity, a Web community portal that will allow