Agencies

• Agencies

  Personal Trainers

  PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only

• Agencies

  Kids Off Lists Bill Is Back in Play

  LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

• Agencies

  War on the Home Front

  HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug’s Life, The Rugrats Movie and

• Agencies

  For Your Consideration: The Service Merchandise Case

  A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney

• Agencies

  Wireless Phones Reach Their Party

  WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could

• Agencies

  Tower of Babel

  FIRMS PLANNING TO implement customer contact and retention systems for the first time should take heed: The deck is stacked. Just under one-third of these

• Agencies

  Firm Offers Trade: PCs for Privacy

  A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day

• Agencies

  HELP WANTED: THE NET PROWLER

  Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?

• Agencies

  Listline

  Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s

• Agencies

  So-So Quarter for Mailers: Survey

  OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results