Topic

Agencies

  • Reel Deals

    THE BICENTENNIAL MAN (Buena Vista Pictures) Estimated Release Date: December 1999 Starring: Robin Williams, Embeth Davidtz, Sam Neill Top Line: A film

  • Wan ted: IT Professionals

    NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it’s necessary to get savvy about attracting skilled workers.In Michigan’s

  • Everything Old Is New Again

    AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

  • Samplers Clash in Court

    FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered “financial and/or other inducements”

  • Credit Card Crackdown

    A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives

  • DM AD Penetration in U.K. at All-Time High

    DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

  • CREAM of the CROP

    THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money

  • General Mills Plays Games

    General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

  • Calling Capitol Hill

    With the 1999 legislative season in full swing, lawmakers in 18 states are considering legislation requiring telemarketers to maintain do-not-call lists