Agencies
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Agencies
CREAM of the CROP
THE 21ST ANNUAL John Caples International Awards was the show that almost wasn’t.Last year’s bash left the organization broke, without even enough money
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Agencies
Credit Card Crackdown
A BILL TO AMEND the Truth in Lending Act to require more disclosures in credit card solicitations has been introduced in the U.S. House of Representatives
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Agencies
DM AD Penetration in U.K. at All-Time High
DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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Agencies
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print
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Agencies
Baby, Won’t You Drive My Car?
EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since 1991.The
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Agencies
Sweeps Operators Beware: The Law is Watching
Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint
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Agencies
United’s Taste Test
United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4
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Agencies
DIRECT Wins Neal Certificate
DIRECT WON a certificate of merit for best single issue of a magazine in the 45th Annual Jesse H. Neal Editorial Achievement Awards competition. The certificate