Agencies
-
Agencies
THE MARK OF Z
IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next
-
Agencies
Good Vibrations
CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and
-
Agencies
One of Ours
A DECADE OR SO ago, I asked Jay Walker if he was a millionaire yet. “Maybe on paper,” he answered. “Don’t ask for a check.”Times have changed, and Walker
-
Agencies
The Scoop on the Hoop
FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,
-
Agencies
Replay It Again, Sam Goody
THE ONLY thing keeping a Sam Goody rewards program begun in 1994 from giving away the store was that it was so poorly managed that participants-almost
-
Agencies
Reel Deals
MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written
-
Agencies
Still in the Race
MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns
-
Agencies
Global to Market Through Airlines
COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow
-
Agencies
Hyundai Creates Site for Parts Orders
HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who